Colorful logos from the Golden Gate National Parks: Alcatraz, Ocean Beach, Crissy Field, etc. Art is by Michael Schwab.

Golden Gate National Parks Collection

Shop our bestselling collection of Golden Gate National Parks products, featuring the iconic artwork you know and love.

Your purchase helps keep our national parks thriving, ensuring they remain places of inspiration, renewal, and connection for millions of people each year.

Michael Schwab: Creating the Hero

A magnificent 50-year retrospective of Michael Schwab’s graphic art and design, this large-format volume showcases over 200 color plates featuring hand-drawn preliminary sketches and Polaroid photographs of his models that form the foundation of his distinctive work. These intimate glimpses into Schwab’s creative process reveal how he transforms observation into his signature heroic and iconic characters. A definitive coffee table treasure.

Coming soon

About the Collection

This print collection was developed 30 years ago by the Parks Conservancy. It was spearheaded by two people: founder and former CEO of the Parks Conservancy Greg Moore, and former Conservancy Board Member Rich Silverstein (an award-winning advertising executive most well-known for being art director at Rolling Stone and co-creator of the famous “Got Milk?” campaign). The images paid homage to “classic” WPA-style National Park images from the 1930s, but were updated to reflect the unique natural and cultural sites of the Golden Gate national parks. At the time of their release, they were an immediate hit, and have since become an enduring park favorite. Sales of the prints support the Conservancy’s efforts to protect and preserve the lands they celebrate.

About the Artist

  • illustration of man standing over a large page to draw

    Michael Schwab Studio

  • Michael Schwab is based out of Marin, California. A celebrated visual artist, he has created award-winning logos and posters for a long list of partners, including the California State Parks, Peet’s Coffee, Nike, Amtrak, San Francisco Opera, and more.